Leica fights deepfake images

Image: Google

Leica's new M 11-P camera is the first to have the ability to apply Content Credentials from the moment an image is captured.

Image: Google

Adobe, Microsoft, and others are adding metadata called Content Credentials to note when AI has been used to create or alter an image.

Image: Google

Qualcomm's latest smartphone chip, the Snapdragon 8 Gen 3, has built-in support for labeling images using technology from Truepic.

Image: Google

Google has introduced the "about this photo" feature, providing information on how a photo was captured and altered, as well as its appearance in Google's search engine.

Image: Google

Leica's high-end camera may not have a significant impact on the majority of user-generated images, which come from smartphones.

Image: Google

Qualcomm and TruePic's approach to image verification requires agreement from consumers, phone makers, and app developers.

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The goal is for content authentication to be built into all iOS and Android camera apps in the future.

Image: Google

Content authentication is becoming more necessary as AI-powered photo editing tools become more accessible, and the White House has called for the labeling of AI-generated images and videos.

Image: Google

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