Leica fights deepfake images
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Leica's new M 11-P camera is the first to have the ability to apply Content Credentials from the moment an image is captured.
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Adobe, Microsoft, and others are adding metadata called Content Credentials to note when AI has been used to create or alter an image.
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Qualcomm's latest smartphone chip, the Snapdragon 8 Gen 3, has built-in support for labeling images using technology from Truepic.
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Google has introduced the "about this photo" feature, providing information on how a photo was captured and altered, as well as its appearance in Google's search engine.
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Leica's high-end camera may not have a significant impact on the majority of user-generated images, which come from smartphones.
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Qualcomm and TruePic's approach to image verification requires agreement from consumers, phone makers, and app developers.
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The goal is for content authentication to be built into all iOS and Android camera apps in the future.
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Content authentication is becoming more necessary as AI-powered photo editing tools become more accessible, and the White House has called for the labeling of AI-generated images and videos.
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