Klarna targets Google and Amazon with shopping AI picture recognition.
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Klarna introduces AI-powered image recognition tool for product search.
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The tool allows users to find similar products by pointing their phone at an item.
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The tool is trained on data from PriceRunner, a price comparison service acquired by Klarna.
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Klarna aims to compete with big U.S. tech giants in the e-commerce space.
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Klarna's image recognition tech focuses on shopping experience rather than general search results.
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Klarna has seen success during the pandemic but has faced challenges in the market.
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The company is using AI to become a leaner business and push towards profitability.
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Klarna has integrated OpenAI's technology into its tools and services.
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Klarna is expanding its features, including shoppable videos and a cashback rewards program.
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