China's Gaming Population Soars to Record 668M
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China's video game player population has reached a record high of 668 million, indicating a significant surge in gamers.
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The growth in the gaming market comes after a previous government crackdown, suggesting a rebound in the industry.
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The sales revenue of China's domestic gaming market for the first half of the year amounted to $20.23 billion, highlighting the financial success of the industry.
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The number of gamers in China represents about half of the population, indicating the widespread popularity of video games in the country.
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The government-run game industry association, CGIGC, announced the data at an industry conference in Shanghai, emphasizing the official recognition of the gaming market's growth.
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Zhang Yijun, a director at CGIGC, stated that China's gaming industry is gradually emerging from a trough and showing an upward trend, indicating a positive outlook for the future.
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The previous government crackdown on the gaming industry resulted in a decline in China's gamer population, revenue, and market value for domestic gaming giants like Tencent Holdings and NetEase.
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Although gaming revenue has not yet returned to pre-crackdown levels, the loosening of regulations and the approval of new games suggest a positive trajectory for the industry.
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However, the actual rate of game launches remains sluggish, with only a small percentage of the approved games being launched or having confirmed launch dates, indicating potential challenges in the market.
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