'Big Vape' on Netflix shows how Juul became popular
Image: Google
James Monsees and Adam Bowen start Juul with the goal of creating a healthy smoking alternative.
Image: Google
Juul goes through various iterations, starting with the Ploom and eventually creating the sleek Juul e-cigarette.
Image: Google
Juul treats itself as a tech company focused on sales and money, rather than a drug or public health company.
Image: Google
Juul launches a controversial advertising campaign that draws criticism for targeting young people.
Image: Google
Juul becomes a national phenomenon, but faces backlash for its popularity among teenagers and middle schoolers.
Image: Google
Juul's partnership with Altria, the parent company of Philip Morris, is seen as a betrayal of its stated goals.
Image: Google
Health problems linked to e-cigarettes and cannabis products further damage Juul's reputation.
Image: Google
K.C. Crosthwaite takes over as CEO of Juul, solidifying its association with Big Tobacco.
Image: Google